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People toss the phrase "living legend" around far too casually.
Drayton Bird really is such a person. He knows direct marketing from the inside out, and the crucial details necessary to turn concepts, strategies, and words themselves into sales, empires, and fortunes.
“He is very knowledgable about all of marketing and has many wise insights into other aspects of business as well. I have had him as a guest speaker in my course at Columbia Business School and he was just fabulous. He is just a great communicator who is funny while delivering superlative content.”
"Your books are among my most valued possessions, and easily among the greatest ever written on advertising, right up there with those by Caples, Ogilvy, Schwab, Reeves and Hopkins."
“Drayton Bird is a genius. Really.”
“Drayton Bird is a wise and wily direct marketer. People all over the world have been lucky enough to learn from him.”
"Drayton Bird loves his trade, which is why he has nothing but ridicule for its poseurs and imposters"
"I have your books here and I've read through them to pick out all kinds of golden nuggets."
And here's his comment about the 101 ideas you get free:
"I am a big fan of your Commonsense Direct Marketing book as you know - and these simple (but profound) tidbits are great"
"Witty and practical, but never boring. A great book to read and re-read and one that I wish I had read earlier in my career."
"Drayton Bird knows more about direct marketing than anyone in the world. His book about it is pure gold. His speeches are not only informative, but hilariously funny."
"If your business at all relies on direct marketing, grab Drayton Bird's seminar notes, do exactly what he says, and watch the promotions work... then secretly delight as people call you the expert"
"What a kick that was!
I feel like I've just spent an hour with the Pope … you triggered so many great ideas and confirmed so many closely held beliefs of mine, well, believe it or not, words fail …"
